How companies become players in participatory sponsorship
Corporate sponsorship initiatives have grown significantly in recent years and are increasingly becoming part of structured CSR policies. According to the Admical 2024 Corporate Sponsorship Barometer, 37% of employees now say they feel involved in their company's sponsorship activities, an increase compared to previous editions [...]
Cultural patronage: supporting the arts and heritage in a different way
Does your SME generate consistent results and would you like to strengthen its local roots? Cultural sponsorship can be an effective lever for supporting the arts and heritage while adopting a responsible and structured approach. By supporting local cultural projects, the company contributes to the public interest while benefiting from […]
Private patrons: a commitment accessible to all
Do you pay taxes and want to support a cause that is close to your heart? Individual sponsorship allows you to make a tangible commitment while benefiting from a tax advantage. In France, donations to eligible organizations are eligible for a tax reduction of 66% of the amount paid. Contrary to popular belief, becoming a sponsor does not […]
