Mécénat et festivals : sécuriser le financement d’un événement culturel
Une affiche complète, des gradins pleins, et pourtant un budget dans le rouge. C’est devenu la réalité de nombreux festivals français. Les coûts explosent, les subventions reculent, et remplir la jauge ne suffit plus à équilibrer le budget d’une édition. Dans ce contexte, le mécénat devient une ressource stratégique. Mais une idée reçue, tenace, freine […]
Philanthropy and Animal Welfare: A Tax Framework That Is Often Overlooked
La cause animale est l’une des plus fédératrices qui soit. En France, des milliers de refuges, d’associations de sauvetage et de collectifs de bénévoles soignent, nourrissent et replacent chaque année des animaux abandonnés ou maltraités. Et pourtant, sur le terrain fiscal, le mécénat animalier avance sur un fil. Car voici le paradoxe que beaucoup d’associations […]
Restoring a Church, a Castle, or a Washhouse: A Guide to Heritage Philanthropy
A bell tower threatening to collapse. A washhouse overgrown with vegetation. A family castle with a leaky roof. All across France, small-scale heritage sites are deteriorating faster than public funds can save them. And the trend shows no sign of reversing: public funding allocated to historic monuments is clearly focused on […]
Sponsorship and Amateur Soccer Clubs: Funding Your Club Beyond Membership Fees and Jersey Sponsorship
12,000 amateur clubs affiliated with the FFF, 2.2 million registered players for the 2024–2025 season. On paper, French soccer has never been more vibrant. In the offices of amateur soccer clubs, however, the mood is far less celebratory. Infrastructure costs are skyrocketing. Subsidies are declining. Families, for their part, cannot absorb the […]
Sports Sponsorship: What if Sports Funding Were to Embrace Crowdfunding?
Long perceived as the preserve of a few large organizations, sports sponsorship is currently experiencing a particularly strong surge in activity. Driven by changing donation practices and the emergence of participatory sponsorship, it has established itself as a strategic lever for sports organizations. This trend is not merely a hunch: it is now well documented. A trend confirmed […]
Corporate Social Responsibility: Definition, Tax Benefits, and a Practical Guide for Businesses
Corporate philanthropy allows your company to support concrete humanitarian causes. From combating poverty to helping people find employment and providing food assistance, there are many areas to choose from. And in addition to making a meaningful impact, you can benefit from a tax deduction of up to 60% of your donation. Here’s everything you need to know to get started. What is […]
Sponsorship and local authorities: the complete guide to financing your projects
Is your municipality looking for additional funding? Local sponsorship is a practical solution. Local authorities of all sizes use it to finance cultural, sporting, or heritage projects. This guide explains how it works, who can benefit from it, and how to get started, with or without a dedicated team. MecenUS is the first […]
Impact of sponsorship on image: what it really changes for your company
Sponsorship improves a company's image in a concrete and lasting way. It strengthens customer confidence, attracts talent, and anchors the brand in its territory. However, this tool remains underutilized, especially by SMEs. Here's what you need to know before you get started. What exactly is sponsorship? Sponsorship […]
Public interest organizations: who can benefit?
An organization recognized as being of general interest can issue tax receipts to its donors. This recognition facilitates fundraising by allowing individuals to benefit from a 66% tax reduction, under the conditions set out in the General Tax Code. To be considered of general interest for tax purposes, an organization must meet several criteria […]
Environmental sponsorship: taking action for the planet through donations
Environmental issues are becoming increasingly important in corporate social responsibility policies and in the commitment of individuals. Protecting biodiversity, preserving ecosystems, and combating pollution are among the priority areas of action for many public interest organizations. Environmental sponsorship supports these actions through financial donations, […]
