What is sponsorship?
"It is the sum of particular interests that constitutes the general interest."
John Stuart Mill, Utilitarianism
This sentence reminds us of a simple but often forgotten truth: the common good is not built by magic, nor by the actions of a privileged few. It is patiently forged, thanks to the commitment of each and every one of us, from a multitude of individual gestures, sometimes modest, but always precious.
Patronage is no exception to this logic. Being a patron is not a question of wealth, but of generosity. As soon as you donate a euro, as soon as you choose to support a cause, a work or a project close to your heart, you become a patron. This gesture, however small, is added to others, and it is from this addition that the strength of the general interest is born.
In a world where every contribution counts, philanthropy has become a civic act accessible to all. There is no such thing as a "small patron": there are only citizens who, each in their own way, contribute to culture, solidarity, research and the preservation of our common heritage.
Being a patron is not about having power: it's about showing your heart. All it takes is one gesture, one intention, for the individual interest to become the general interest.